PM launches e-portal to promote tourism

ISLAMABAD: Prime Minister Shehbaz Sharif on Friday inaugurated the “Salam Pakistan” brand and “e-Portal” at a ceremony held in Islamabad to promote tourism in Pakistan, Radio Pakistan has reported.

“We will encourage our brotherly countries and the countries, which have excelled in the field of tourism, culture, handcraft and other fields, to come to Pakistan and highlight this diversity of tourism sector,” he said while speaking on the occasion.

“Pakistan is blessed with great natural resources and scenic beauty all over the northern areas,” he said adding that, it can promote tourism in the country, he added.

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The “Salam Pakistan” brand and “e-Portal” will help portray Pakistan’s diversity in tourism at the international level and increase tourists’ interest from across the world in this sector.